The Challenge
The challenge for branding JV Law Offices was to create a pleasant, reassuring and hopeful aesthetic while maintaining professionalism and exuding credibility in the mind of Joyce's future clients. We wanted to abolish the dusty, old image of lawyering and instead, portray a welcoming environment for clients to feel at peace in the most stressful times.
JV Law Offices is a boutique law firm that provides solutions, expertise and above all, comfort through emotionally trying situations. The firm was founded and by Joyce Valenzuela-Turman, an attourney who prides herself in exceptional customer service, superior legal representation, and most importantly, protection of her clients when they are most vulnerable.
The Brand: JV Law Offices, APC
The Mood
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Joyce Valenzuela-Turman began her law firm with a heart for service. She reaches out to populations that might not otherwise feel comfortable seeking legal help. Diversity and inclusion are top of mind at JV Law Offices, where they proudly offer their services in both English and Spanish. Joyce understands the need for clients to feel safe with their attorney and to be informed of their case every step of the way. She provides solutions, expertise and above all, comfort through emotionally trying situations. JV Law Offices is the go-to firm for estate planning, probate administration and personal injury.
Values
Brand Story
Vision Statement
"JV Law Offices envisions a Law Firm that empowers each and every one of our diverse clientele to help them find peace and protection under the law."
Mision Statement
"JV Law Offices is committed To Protecting Our Clients In All Matters."
INGENUITY
DIVERSITY
OPTIMISM
CREATIVITY
ALTRUISM
Ideal Client
- Female between the ages of 35-75 years.
- Decision makers for their family
- Members of a minority demographic with multiple generations to consider.
- Technologically savvy and willing to participate in a streamline customer experience.
Logo System: Primary and Alternate Marks
The Primary Logo is made up of a monogram and a double wordmark, contained within an oval shape. Law logos can often be identified by the use of a laurel wreath, a symbol of peace and prestige. The single laurel branch in the JV Law offices logo is a nod to the traditional symbol with minimalist twist.
The inverted primary logo is made up of a monogram icon and a double wordmark, arranged in an oval configuration. It is similar to the primary logo but instead of being enclosed in an oval shape, it is floating in open space. This iteration is best applied on an uncluttered background, free from visual distraction.
monogram
Stacked lockup
Wordmark
Primary InverTED
Primary Logo
The Monogram is made up of the 'JV' initials within an oval container. This mark can be scaled down smaller than any other logo. This makes it a great option to use as a social media or app icon, internal print collateral and merchandise within the firm.
The Stacked Lockup contains the ‘JV’ monogram and the ‘JV Law Offices, APC’ wordmark in a vertical configuration. This adaptation is versatile and can be used in almost any situation as long as the back- ground is relatively free of clutter. The Vertical Lockup is a good alternative to use when the primary logo appears overpowering and the design calls for a subtle mark.
The wordmark is built in a horizontal configuration. This variation can be applied when the logo needs to fit within a horizontal area. Envelopes, for example, lend themselves well to horizontal marks. Letterhead, website headers/footers and email signatures also make good use of this logo option.
Custom Artwork
As a multidisciplinary artist, I use everything from paint to pixels to craft just the right look for your brand. I used watercolor to paint this floral background to instantly elevate the JV Law Offices brand and give depth to their design.
Custom Textures
To give the brand a clean yet welcoming appearance, I photographed this wood grain, converted the image to greyscale and lowered the opacity to make a subtle yet interesting custom texture for JV Law Offices.
Custom Patterns
This repeating pattern gives the brand one more eye-catching feature that could be layered with JV's custom artwork and textures. This deep green color helps create contrast while exuding elegance with hand-drawn pattern work.
Imagery
We created custom Illustrations for JV Law Office's Website. These icons symbolize their work representing clients in estate planning, personal injury, and probate administration.
Custom Illustrations
Print Collateral
We designed an elegant stationary suite to give the client a sophisticated, yet visually calming experience as they read through important documentation.
Joyce Valenzuela Turman,
"Working with Horn Creative to rebrand our law firm was a remarkable experience. They delivered a brand identity that was not only fresh, feminine, and sophisticated but also deeply aligned with our vision, surpassing our expectations. Their professionalism and creativity have greatly improved our web presence and client interactions. For any business looking to enhance their branding, Horn Creative's dedicated and talented team comes highly recommended for their exceptional design capabilities and focus on client needs."